Amway, the world’s largest direct selling company, reported global sales of $7.3 billion U.S. dollars for the year ending December 31, 2025. Amway has been named the No. 1 direct selling company in the world for the 14th consecutive year, according to Direct Selling News based on 2025 revenue. The year was marked by targeted growth in several established and emerging markets, key innovations across the product portfolio, and strong engagement from its global network of Amway Business Owners (ABOs). As the company advances its mission of helping people live better lives across more than 100 countries, Amway Taiwan has emerged as a significant regional powerhouse. Securing its position as Amway’s sixth-largest market globally, Taiwan achieved over NT$12.5 billion in sales for 2025, marking an impressive seventh consecutive year of growth.

Empowering Entrepreneurs in a Connected Community

Amway’s enduring success is rooted in its ability to provide accessible solutions to modern challenges. President and CEO Michael Nelson emphasizes that the company offers a low-risk path to business ownership paired with strong community connections. In 2025, more than one million people worldwide chose Amway to build personal businesses, gain flexible income, and foster meaningful relationships.

Pioneering “Healthspan” Via Market-Leading Innovation

A core driver of Amway’s momentum is its holistic focus on “healthspan” — helping individuals maintain a healthy state for as long as possible. In 2025, strategic product innovations met the rising consumer demand for aging support and healthy living:

• Nutrilite™: As the world’s No. 1 selling vitamin and dietary supplements brand, Nutrilite represents 64% of Amway’s global product portfolio. In Taiwan, enthusiastic market response to Nutrislim Postbiotic and new flavors of BodyKey Nutritional Drink Mix contributed significantly to the region’s revenue growth.

• Artistry LongXevity™: This collection, which includes LongXevity Toner Essence, Rich Cream, and Eye Cream, was launched in seven markets in 2025, including Taiwan. It targets aging at the cellular level. Tests have shown that the collection effectively reduces various signs of skin aging and has been well-received by customers. The success of this line helped drive an 8% global increase in Amway’s beauty category.

• eSpring™: The new eSpring Pro Water Purifier features an e3 Carbon Filter and UV-C LED technology, eliminating over 170 contaminants. It drove 25% growth in the water treatment category across launch markets, while in Taiwan it spurred steady sales growth in the home water purification sector.

Deepening Local Commitments and Social Impact in Taiwan

Beyond strong financial metrics, Amway Taiwan has cultivated deep local roots over its 40-plus years in the market. The company actively champions healthy, active lifestyles through diverse sports sponsorships, including longstanding support for the Chinese Taipei Baseball Association, Nutrilite 3-on-3 basketball tournaments, Nutrilite Sun Moon Lake Marathon, and the L’Étape Tour de France Nutrilite, Sun Moon Lake Station, among others. Additionally, Amway has served as the exclusive title sponsor for the Taipei Bboy City world break dance competition for five consecutive years.

Furthermore, the Amway Hope Maker Charity Foundation, established in 2012, empowers disadvantaged youth across Taiwan through dedicated educational and dream-building initiatives.

Positioned for a Bright Future

With a positive response to its latest products, expertise in botanical science, and a strong, connected community of ABOs, Amway enters 2026 poised to build on its momentum.

“As we look to the future, we are in a strong position to make the most of the possibilities ahead,” says Nelson. “Firmly rooted in our foundation, we will continue to answer societal needs with clarity and confidence, supporting the success of ABOs and the lives of customers around the world.”