Celebrating Citi’s 60th year in Taiwan: A Journey of Growth and Commitment

2024 is Citi Taiwan’s 60th anniversary. Since establishing its first Taiwan representative office in 1964, Citi Taiwan has grown to become a major international bank in the market. Citi Taiwan’s journey over the past six decades is a testament to its commitment to connecting Taiwan to the world and to contributing to Taiwan’s economy. As it focuses on the future, Citi Taiwan remains dedicated to enabling clients to navigate the evolving financial landscape and help them achieve their strategic goals.

Citi’s Franchise in Taiwan has three lines of business: Banking (includes Corporate Banking, Investment Banking, and Commercial Banking); Services (Treasury and Trade Solutions and Securities Services); and Markets.

Corporate Banking delivers Citi’s full product suite to clients leveraging its unparalleled global network and platforms. Its clients include local and multinational corporations, financial institutions, and government agencies. Citi serves its corporate clients globally through its 90+ country network.

In Investment Banking, Citi continues to excel in equity capital markets (ECM), debt capital markets, and mergers and acquisitions (M&A) advisory services. Citi has been a key player in the investment banking sector for six decades, maintaining a dominant market share in Taiwan ECM. Since 2020, Citigroup has raised over US$20 billion for local clients from global capital markets and advised on M&A transactions totaling over US$10 billion.

Citi Commercial Bank (CCB) helps emerging and mid-sized local companies across multiple industries achieve their growth objectives. With global supply chain shifts, CCB Taiwan supports local companies with their nearshoring and offshoring needs to build more resilient, sustainable, and competitive supply chains.

Citi Securities Services holds a market-leading position in Taiwan with approximately US$503 billion in assets under custody and has the largest market share. Its robust Services platform ensures that clients receive top-tier servicing support and Citi Taiwan is committed to facilitating both local and global investment flows as part of its Custody offering.

Citi Treasury and Trade Solutions (TTS) continues to hold a strong brand position in Taiwan. Its dynamic operating capability and wide-ranging solutions offering, coupled with its extensive international presence, supports clients in addressing their daily working capital and liquidity management needs. TTS globally handles approximately US$5 trillion in payments daily across 180 countries and jurisdictions in over 140 currencies.

Citi’s Markets business offers customized solutions that support the diverse investment and transaction strategies of corporations, governments, investors, and intermediaries. Its sales and trading distribution capabilities cover a wide range of asset classes and currencies, sectors, and products, helping clients navigate dynamic market conditions, manage risk exposure, and maximize overall operating efficiencies in asset, liability, and capital management.

Citi Taiwan has achieved numerous milestones over the years, playing an instrumental role in assisting Taiwanese companies in expanding their global footprint. Notably, Citigroup led several landmark M&A deals, which received considerable attention and positive recognition from the financial market. For instance, Citigroup advised on Taiwan Cement Corporation’s US$385 million GDR and US$420 million Green ECB offerings. This combo issuance represented the largest concurrent equity and convertible bond issuance in Asia over the past two years and marked Taiwan’s first green convertible bond issuance.

This year, Citigroup was selected by Taiwan Depository & Clearing Corporation as one of the foreign custodian banks to be part of their automated centralized custody platform.

Citi Taiwan has recently been honored with several prestigious international awards. The bank received accolades from prominent financial media publications. The Asset Triple A Awards named Citi the “Best Bank” for 21 consecutive years, “Best Corporate and Institutional Bank” for nine successive years, and “Best M&A Adviser” for seven years. This year Citi also won the “Best Bank Award” (for the 27th time) and the “Best Investment Bank Award” (for the 7th time) from FinanceAsia. These accolades reflect Citi’s exceptional dedication to providing unparalleled financial services and to its role as a trusted financial advisor to its clients.

As Citi celebrates its 60th anniversary in Taiwan, it looks to the future with optimism and determination. Taiwan is an important market for Citi. Over the last 60 years, Citi has built a robust and successful presence in the market, and it remains committed to building on this success into the future.