In an aging society like Taiwan, where self-care for increased protection and mobility can contribute to a healthier population, Haleon – the world’s largest consumer health company – is committed to empowering people to take charge of their health.
Combining trusted science with consumer insight, Haleon leads the way in delivering innovative health products that cater to consumers’ unique needs. The company’s purpose is to deliver better everyday health with humanity through its extensive portfolio of well-known brands, including Caltrate, Centrum, and Sensodyne.
“Healthy living can start much earlier than many people think,” says Ritesh Pandey, general manager of Haleon Taiwan. “By taking early, proactive action to care for your mobility, and general health, you can increase your chances of a healthy, active life.”
Pandey stresses the importance of harnessing scientific understanding and consumer insights to meet health needs. The company conducts extensive research and has established a various consumer studies, “such as consumer closeness program, where brand representatives virtually interview consumers to understand their evolving concerns.” says Betty Su, Taiwan Marketing Director.
Through these initiatives, Haleon identified several emerging consumer needs, including sleep and mobility issues across generations. The company has expanded its portfolio of calcium and UCII products to help strengthen mobility and introduced more personalized multivitamins, probiotics, and lutein products that promote everyday health. The latter category entered the market in the last decade and has grown in importance, Pandey notes.
“Because the average person spends over four hours on their smartphones per day, the need for dietary supplements has never been greater,” he says. “This situation was exacerbated during recent years, when more people stayed at home, and we doubled down on our efforts to address it.”
With an ambitious goal of empowering 50 million people a year by 2025 to be more included in opportunities for better everyday health, Haleon has invested heavily in education, an essential aspect of promoting public health. The company launched a digital platform for doctors in Taiwan, providing them with relevant research and information. Last year, Haleon Taiwan also initiated a program to train pharmacists, reducing pressure on the healthcare system by enabling consumers to access solutions for better health conditions.
“We want to ensure people can easily access self-care solutions,” says Pandey. “So we need the people who understand science to make the science understandable to consumers.” He adds that the company actively collaborates with government and industry associations to promote self-care.
“There’s a lot of disinformation surrounding health, and as a trusted company, it’s our duty to collaborate with others to make sure consumers receive reliable, science-based information,” says Pandey.
“Taiwan’s government is open to forging partnerships with industry to tackle issues like this, which we highly appreciate,” adds Sylvia Tsai, Taiwan Regulatory Affairs and Wider Asia Regulatory Strategy Lead.
With millions of products sold yearly and more than 22,000 employees globally, Haleon takes its responsibility toward people and planet seriously. The company has set the ambitious goal of reaching carbon neutrality in its manufacturing by 2030. In addition to reducing carbon emissions, it works to use recyclable packaging, protect natural ecology, and reduce waste and water discharge.
“We also aim to reduce our Scope 3 carbon emissions from source to sale by 42% by 2030,” says Pandey. “We’re looking both upstream and downstream in our supply chain, asking ourselves how we can help manufacturers and suppliers reach sustainability goals.”
But sustainability is not limited to carbon emissions, Pandey says. To have a truly sustainable business, a company must care for and invest in its people. Realizing this, Haleon touts a market-leading parental leave policy entitling all employees globally to 26 weeks of fully paid parental leave. Haleon Taiwan also allows flexible working solutions, decreased monitoring to empower employees and leave for employees to care for family members.
“The workplace is an important part of people’s lives,” says Pandey. “That’s why it’s essential that we build a company where employees are empowered, cared for, listened to, and work with a purpose they can be proud of.”