The All-New Ford Focus Makes its Debut

Both hatchback and sedan models offer the latest in powertrain and smart technology, plus comfort and stylishness.

Since it was first introduced in 1998, the Ford Focus has made brand history with its outstanding performance in the medium-sized car segment. To meet widespread consumer expectations, the Ford Lio Ho Motor Co. has now launched The All-New Ford Focus in Taiwan to bring the model to new and impressive levels of design and technology.

Among the outstanding features of The All-New Ford Focus are:

  • New lightweight EcoBoost®182 three-cylinder turbocharged gasoline engine equipped with the only SelectShiftTM eight-speed automatic transmission gearbox in the same class for powerful performance and excellent fuel-efficiency performance of 17.6 km/L.
  • Ford’s new-generation C2 platform for excellent handling and quiet ride combined with spacious interior and lightweight but highly rigid body structure with 33% boron steel adoption;
  • Ford Co-Pilot360TM, the most comprehensive driver-assist system in the same class, including ACC Stop & Go, automatic emergency braking and lane-centering technology, with a simple and intuitive human interface.

At the product launch event last month, Ford Lio Ho unveiled The All-New Ford Focus in both sedan and hatchback models. Both provide complete active and passive safety systems, high-tech convenience, and premium styling. A special feature of the sedan model is the roomy interior and extra-large passenger space.

The All-New-Ford Focus ST-Line

In order to show the product features and give consumers a deeper impression of the spirit of the Focus brand, Ford Lio Ho especially invited awarding-winning actress Ariel Lin and actor Austin Lin to attend the new-car presentation and serve as the spokespersons for The All-New Ford Focus. Acting out a sketch in which they played a young couple, Austin’s character explained the superb features of the Ford Co-Pilot360TM technology-assisted driving system to Ariel while at the same time making a marriage proposal.

The All-New Ford Focus takes the Ford brand’s design language to a whole new level, and its dynamic and sleek shape makes it a sight to behold. The front of the car utilizes a more imposing version of the Ford-family grille design and horizontal expansion. The LED lighting unit is integrated into one module, and the extended wheelbase and widened track make for a well-proportioned body. Other distinguishing characteristics are a more extended hood, a smoother front wing panel, flowing double-waist line, and barbed C-pillar shape. The smooth and dynamic body contour, stylish and optimized for wind resistance, achieves the aerodynamic performance of leading-class models.

The All-New Ford Focus’s human-oriented design creates a roomy cabin and sense of luxury. The double-sided front doors and instrument panel are seamlessly connected to create a spacious and attractive visual effect. The front cockpit assembly is moved forward with a very simplified central control configuration and is equipped with an Electronic Parking Brake button, though overall the compartment buttons are 50% fewer than in the previous generation. The electronic handcart, the only E-Shifter electronic knob gear in the same class, and the only Qi wireless charging panel in the same class free up more space and greatly optimize storage space for the driver and other front-seat passenger.

The All-New Ford Focus also comes with high-tech interior accessories, including an 8-inch floating full-color LCD touch screen and emergency communication rescue system as standard equipment that supports Apple CarPlayTM  and Android AutoTM systems. The electric folding HUD smart head-up display is a full-color display with adjustment system for brightness, level, and height. It can integrate with the speed of the vehicle, Ford Co-Pilot360TM assisted driving, entertainment system, and other displays.

Other elements include front-end soundproof glass, sill seals on the windows, integrated waterproof membranes, and other features for a quiet ride. The All-New Ford Focus is also equipped with the Danish royal B&O subwoofer sound system and 10 surround-sound speakers for a home theater-quality driving experience.

With the new C2 platform, The All-New Ford Focus has a wheelbase that is enlarged to 2,700mm, creating a spacious seating area, while the middle of the back-seat footboard is nearly flat for greater comfort.

In short, The All-New Ford Focus sets a new standard for the medium-sized segment by bringing consumers Level 2 autonomous technology, together with unmatched style and comfort.

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