EasyCards Prove Sex Sells Anything

The EasyCard Corp. got into hot water when it was revealed that the some of the images it planned to use on limited-edition stored-value cards depicted a female Japanese pornographic film star.

taiwan-easycard-yui-hatanoThe actress, 27-year-old Yui Hatano, who is pictured clothed on the cards, is apparently a fan of Taiwan, releasing a statement saying she wanted to participate in the program to help raise money for charity. Despite the kerfuffle, EasyCard stuck to its guns and released the cards, though only via telephone order after women’s groups and politicians demanded that they not be sold at retail outlets. The 15,000 cards sold out within minutes, according to media reports.

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